Behavior analysis is a scientific field that seeks to understand and modify human and animal behavior through the application of learning principles. It involves studying the relationship between behavior and environmental factors, such as stimuli and consequences, to identify patterns of behavior and develop effective interventions.

Behavior analysis uses a systematic and data-driven approach to assess and modify behavior. The principles of behavior analysis have been successfully applied in a wide range of settings, including education, healthcare, sports, and business. The goal of behavior analysis is to improve behavior and quality of life for individuals, families, and communities.